How the Internet is helping talent get discovered
How the Internet is helping talent get discovered :
Remember when anybody with a unique talent would queue up for hours to audition for one of the many talent hunt shows on TV? Well, the queue is much shorter now. The internet has opened up several vistas and given everyone a stage to showcase their talent and hopefully become famous for it.
The face of entertainment is changing and how! Got talent? You no longer have to wait for fortune to smile upon you. All you need to do is get in front of the camera, record your talent and put it out on the internet. With the whole internet as the audience, millions across the world are realising their dreams and becoming celebrities almost overnight.
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Be it a toddler who can dance, or a grandmother who can belt out a melody, or a home chef with interesting recipes, showcasing talent on the Internet has become the easiest way to reach out to a wide audience. With the help of social media sites like Facebook, Twitter, YouTube, LinkedIn, Instagram, and hot new entrant TikTok, many have managed to gain instant fame and stardom. Internationally, stars like Justin Bieber, Kate Upton, Shawn Mendes, and Alessia Cara shot to fame, thanks to their breakthrough performances on the internet.
If you have a dream
The internet is the new hunting ground for talent. Whether you do something different, or differently, you could go viral and become an overnight sensation. The varied websites and apps are helping individuals create a compelling presence on the web.
Instead of relying on the traditional method, a variety of artists across the world are building fan-bases and honing skills via the dynamic world of the internet. All you need is a great internet connection on a smartphone with a decent camera. A fast network like Airtel can be a great help for you since you can shoot and upload your video from anywhere.
At your own comfort
In addition to bypassing the hassle of auditions, showcasing talent on the internet also helps assuage the nervousness and fears of public performance. Those who want to showcase their talent can simply record it at the comfort of your home and upload their work for the world to see. The internet offers a wider reach and yet the distance.
Being an influencer
In addition to being catapulted to fame, the prominent and influential internet stars are increasingly being tapped as influencers. Many online celebrities make money from endorsements - by promoting products or experiences to their followers.
Although in India advertising through online influencers is still in its early stages, on average, over two-thirds of branding companies spend $50,000 on influencer campaigns per year per brand. That is over 36 lakh rupees a year. According to the Buzzoka Influencer Marketing Outlook 2019 study*1, the most important influencer marketing channels of the year 2018 were Instagram, Facebook, Twitter, LinkedIn, WhatsApp, YouTube, Quora, TikTok, Blogging, and Snapchat.
The worldwide web is becoming a vehicle for talented and the business savvy crowd. You can hinge your bets on it and hope for "Lady Luck" to shine upon you.
